Frantz manufactures bearings, wheels, and ball bearings for a wide variety of applications and industries. They needed a new website that firmly communicated the quality of their products with their 100 year reputation. A high-tech, contemporary design was developed to update their image as a strong and relevant provider of cutting-edge products that meet today’s standards. To give visitors an immediate and complete understanding of their product lines, the 3 main product categories are prominently featured. To differentiate Frantz from its more commodity driven competitors, specialties and customized solutions were also featured. A product selector tool allows visitors to quickly drill down though a database of hundreds of products to find the right one that matches their specification.